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WebPluss
Website redesign for a Bergen-based digital marketing agency, boosting conversion rates by 15% and rebuilding user trust
WebPluss is a Bergen-based digital marketing agency. By identifying broken user flows and missing trust elements, we focused on improving trust, transparency, and creating a stronger connection between users and the agency, resulting in a 15% increase in conversions.
Live website
Team
2 UX|UI designers,
1 Developer, 1 Product owner
Duration
4 months
Tools
Figma, Notion,
WordPress
Year
2025
My role
As the UX/UI Designer, I identified usability gaps and user drop-off points through research with both users and the internal team. I analyzed user flows, uncovered UI and technical issues, and aligned the website design with the brand’s strategy and goals. I collaborated closely with the team throughout the project to define the final look and feel.
Impact
The redesign clarified the agency’s brand identity while improving trust and transparency. Simplified navigation and better readability strengthened the connection with business clients, resulting in a 15% increase in conversion rate and 20% sales growth.
+900% user engagement
Introduction
Who is WebPluss,
and what caused the client drop-off?
WebPluss is a digital marketing agency based in Bergen that has been active since 2015, helping businesses grow online. But what happened that its own website was no longer doing the same for itself?
The problem
At first glance,
usability and navigation issues were hard to ignore
When I first reviewed the website, a few issues stood out right away and shaped the direction of the redesign. The user flows were broken, making it hard to move through the site. Trust signals were missing, calls to action weren’t clear, and the lack of a footer made the experience feel less reliable overall.
The flow missed a clear call to action
While mapping flows, I discovered the main CTA didn’t guide users forward.
Hidden value in the service structure
Strong services were buried under generic names, with CTAs that were easy to miss.
The website didn’t communicate trust
Trust signals like years of experience, location, and guarantees weren’t visible.
No footer, no closure
The site ended without any clear ending, no footer, no links, no contact.
Research
Looking past the interface
To better understand what was happening beneath the surface and why these issues existed, we started the research phase. The goal was to identify the root causes behind these problems, understand how they impacted user behavior, and uncover opportunities to improve the overall experience.
Meeting with both sides
Most potential clients needed clear direction, not technical complexity
We sat down with the business owner to understand what was really happening. We learned that most of their clients are small, local businesses: cafés, salons, and startups.
Through contextual inquiries with participants from their target client group we observed that technical terms like SEO and conversion funnels were confusing and often created friction instead of clarity. Users got stuck at certain points on the website flow, became confused, and failed to reach key actions.
They wanted plain language, quick paths, and clearly defined results, without relying on technical or marketing jargon.
Broken flow
CTAs like “Read more” went nowhere, and pages felt disconnected.
Inconsistent structure
Service pages lacked a consistent structure, with forms appearing inconsistently.
Broken flow
Pages ended with no next step or navigation.
Missing context
Forms lacked context, asking only for a phone number with no explanation.
Google analytics
Google analytics backed it up
Analytics said the same. High bounce rates. Low conversions. Mobile users left first. People came in curious, got confused, and dropped off.
Competitive analysis
Competitors kept things simple by communicating clearly, showing proof, and making it easy to start a conversation
We reviewed both local and global agencies and noticed a clear pattern: the ones people trusted kept things simple, spoke clearly, showed proof, and made it easy to start a conversation.
If you’d like to learn more, the full research is in the file linked below:
Figma
Opportunity
A redesign to improve usability and rebuild user trust
The goal wasn’t a flashier design, but a clearer, more human voice that helped users feel connected.
So we defined three directions to guide the redesign:
Simplify the journey
We reviewed the user flows and information architecture, fixing broken paths and simplifying how users move through the site.
Rebuild trust
Trust plays a key role in turning users into clients, we made sure the website finally reflected how reliable and capable WebPluss already was.
A more human voice
We updated the UX writing to reflect what small business owners truly needed: clarity, clear outcomes, and a sense of being understood.
The updated design
Hero section
When users land on the hero section, they immediately understand what the agency does, why it matters, and what to do next.
The design stayed aligned with WebPluss’ brand identity, and changes to layout and flow were kept familiar enough that returning users wouldn’t feel lost.
Clear value communication
The headline clearly communicates what WebPluss offers and the value users receive.
Trust signals upfront
Value points are now visible from the very first moment.
Updated look
The result is a clean layout with calm colors and stronger typography.
Clear CTA
Proper use of the two primary actions — Contact Us and Our Services — guides users forward.
Services
Instead of vague labels like “Website Operation” or “SEO,” the focus shifted to clearly explaining what results each service delivers for the client.
Clear calls to action were added to guide users forward.
The result is a simple, scannable, and human structure. With clear categories, unified CTAs, and a more readable layout, users can now understand what WebPluss offers within seconds.
Before
After
About us
The About Us section plays a key role in helping users understand who they are trusting. This is where WebPluss communicates real promises and credibility.
Each message highlighted key trust signals, like the price-match guarantee, WebPluss’ experience since 2015, and its Bergen, Norway location, helping users feel confident as they moved through the page.
Communicating credibility
Helping answer the user’s unspoken question and creating the feeling that “there are real people behind this website.”
Location as a trust signal
Displaying their location made the brand feel real, reduced hesitation, and added a sense of transparency.
Small detail, big impact
shows experience and stability, reduces decision risk, and builds trust instantly.
Proof through value
A price-match guarantee created a sense of fairness, reduced perceived risk, and built trust.
Testimonials and footer
The old homepage the experience ended suddenly with no footer, which broke the user journey. To fix that, we redesigned, we improved the flow by adding a structured ending that kept users connected.
Testimonials, brand logos, and a clear contact section were added to remove hesitation, build confidence, and lead users smoothly to the next step.
Turning claims into proof
Logos improved credibility and scanability
The footer added structure, clear CTAs, and contact details, improving flow and trust
Price calculator
We added a price calculator to the Services Pages, along with a “Why trust WebPluss” section. Each service now explains step by step what users can expect and what outcomes they’ll get, so everything feels clear from the start with no surprises.
We also made sure pages don’t end as dead ends, users can continue the flow through related services and next steps.
Initial team feedback
More energy in the visuals
The team responded positively to the first draft, but one thing was clear: it felt too minimal for WebPluss, so it became clear that we needed to bring more energy and personality into the design.
Re-evaluations
Final changes
We took a step back and reviewed the visuals again. We aligned the design more closely with the brand identity while keeping it simple and balanced.
Beyond the visuals, we re-tested the overall experience. We evaluated user flows and content scannability, identified areas of friction, and applied those improvements in the final design.
Before
After
A small but impactful upgrade
We reorganized the service section into two clear categories with short descriptions, making it easier to scan and helping users quickly understand how WebPluss supports them: “Create & Define” and “Attract & Engage.”
Outcomes
The new WebPluss website is live
From a website that felt confusing and outdated to an experience that feels calm, clear, and trustworthy.
Positive feedback from the clients: “It finally feels like us”
Live website
+900% user engagement
After launch
Future considerations
After launch, we didn’t just move on, we tracked how the design performed in real life.
Better CTA engagement
We measured how many visitors reached out through Contact us and service forms.
Improved navigation flow
We compared bounce rates and time-on-page to see if users found what they needed faster.
Trust driven conversions
We monitored inquiries mentioning the Price Guarantee and Bergen-based agency, new trust signals that turned into real leads.
Takeaways
A good website meets users where they are, not where the industry thinks they should be
Contrary to what it might seem, making a website sound more “professional” doesn’t automatically make it better. The most important part is understanding your users and knowing who you’re designing for. The key is keeping the right balance, based on a clear understanding of your target audience and their needs.