Enhancing user retention of Too Good To Go
From idea to App Store & Google Play
A UX project to improve retention on Too Good To Go by addressing three key user needs: clearer expectations about bag contents, smaller portion options for solo users, and a visible reward system that motivates repeat orders.
Team
Duration
Tools
Year
2 UX|UI designers
4 weeks
Figma, Notion
2025
From user feedback, we found several pain points shared in their own words. Users often lose trust and stop using the app when the surprise bag feels unreliable whether it doesn’t match their dietary needs, doesn’t fit their schedule, or lacks expected quality and value.
From user feedback, we found several pain points shared in their own words. Users often lose trust and stop using the app when the surprise bag feels unreliable whether it doesn’t match their dietary needs, doesn’t fit their schedule, or lacks expected quality and value.
My role
Impact